![]() ![]() There’ve been many questions about where Beats fits into Apple’s long-term plans, and while a single product can’t really provide an answer to that, the Fit Pros are solid evidence that this brand isn’t being pushed to the wayside anytime soon. They even have the brand-new skin detect sensor that only just debuted in the third-generation AirPods. The same spatial audio with dynamic head tracking. They’ve got active noise cancellation that’s on par with the AirPods Pro. The Fit Pros are a wonderfully designed pair of earbuds that integrate the best of Apple tech. If anything, the $200 Fit Pros demonstrate that Beats has found its focus. It’s unusual to see two completely new products from Beats in a single year, but perhaps the company is trying to make a point that it’s not idly sitting by and playing second fiddle to Apple’s AirPods and AirPods Pro. After releasing the Studio Buds earlier this year, today the Apple-owned brand is back with the more premium Beats Fit Pro wireless earbuds. ![]()
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